Store Audit & Consultancy
INTRODUCTION • Overview of current situation and the purpose and goals of this consultation.
SITUATION ANALYSIS • Competition Landscape Analysis • Examination Of Targeted Audience, Demographics, Behaviors and Preference.
GOALS & OBJECTIVES • Establishing clear goals and objectives. Setting Specific, Measurable, Achievable, Realistic, and Time Bonded Goals (SMART). • Defining KEY PERFORMANCE INDICATOR (KPIs) to track progress and measure success.
TARGET AUDIENCE • Developing detailed Potential Buyers Personas • Identifying their primary pain points, needs, and desires of the target audience. • Determining the most effective channels and messaging to reach and engage with the target audience.
STRATEGY DEVELOPMENT • Recommending an overarching marketing strategy tailored to your goals and target audience.
MARKETING MIX & BREAKDOWN • Determining our optimal marketing mix based on budget, objectives, and target audience. • Recommending specific tactics and channels to execute the marketing strategy effectively. • Exploration of a combination of online and offline marketing channels, such as branding, social media, technical SEO, content marketing, email marketing, PR and giveaways.
BUDGET AND RESOURCES • Allocating your budget effectively across the tactics and channels. • Ensuring that the budget aligns with the expected return on investment (ROI) and your goals as discussed.
RECOMMENDATIONS AND NEXT STEPS • Summarizing key findings, insights, and recommendations from our marketing consultation. • Presenting actionable next steps for us to implement the proposed marketing strategy.
CONCLUSION • Gratitude. • Encouraging Open communication for referrers and futures project initiatives.